You can see from this frequency chart the results in hard figures from our iniial questionnaire. We have then gone onto placing the results into three different pie charts to give more of a visually interactive way of seeing the results.
From looking at this pie chart we could tell that we had achieved are aim of handing our questionnaire out to the audience we believed to be the market who would most appreciate our OTS [18-25] - having just over half the participants falling into this category.
This is where our results really matter, we took the sample of 18-25 year olds and asked them in which format would they prefer a questionnaire if they were to take part in market research. From this you can see that the females in this age bracket preferred the format of a social networking site such as facebook. This means that when we do our main questionnaire to make sure what we include in our OTS is what they want to see, we will get our answers over facebook as a large proportion of them wanted it in this format.
This is the same graph as our last one but instead is for the males in the age bracket. Again you can see that the preferred format was social networking from a large proportion again.
Conclusion: From these graphs we have decided to now do a questionnaire over facebook asking them a series of question that will be the last definable factors in the decision of our target audience as well as the format of how people would like to see our OTS etc. Although there is a small proportion of results from each gender that liked the format of a questionnaire handed out on the sheet we have decided that over social networking it is a very efficient way of people recieving the questionnaire as well as us recieving our results.
No comments:
Post a Comment