''I Am Legend'' opening - Conventional/Unconventional?

      After watching the opening title sequence to I am legend I asked then weather it was conventional or unconventional? After analysing it and watching it over, I have come to the conclusion that it has aspects that fit into both categories...
      It is conventional because it exposes the viewer to the story by first giving them background information such as the news reel in the beginning, offering an enigma when the audience is then shown the diegesis, the post apocalyptic city, which also conventionally establishes the settings with the different shots of the abandoned city - the miseenscene including yellow cabs and tall sky scrapers, showing that it is a city but keeping the enigma of 'why is it abandoned?'. However the opening is also unconventional as the film first starts with a voice over whilst the studio information is advertised, showing the importance in engaging the audience into the film and not promotion. This in my opinion challenges the conventions and becomes a 'post-modern' convention as it is now commonly done in movies within modern cinema.
      Although there are other attributes to support the argument that the opening title sequence can also be considered unconventional such as the fact that there is nothing within it that reminds the viewer that it is only a movie, there are no director titles or, again, the sound over the studio information to interrupt the true to life experience that is strengthened by the standard 16:9 television screen size of the news reel. There is also no non-diagetic soundtrack to influence the viewers emotions, it is purely silent other than naturalistic sound that is thought of as diagetic to the viewer because the experience is made to be so real.
      However as well as these unconventional aspects there are more conventional ones including the main character acting as a huge hook to the viewers - established very little, begging the questions 'why is he still alive? Driving in the abandoned city with a gun..?’ He is also the first thing, like in many movies, to remind the viewer that the movie is only fiction because of his high status within acting.

      Both the conventional and unconventional aspects have their required effect on the viewer and work together well to create an exciting viewing experience that engrosses people watching within the first few minutes.